Here is a list of my favorite articles on email marketing. I believe anyone can learn something new from this list and apply them to their business right away.
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If you want to optimize your SaaS email delivery but don’t know where to start:
Lincoln Murphy (@lincolnmurphy) describes the obstacles your emails have to go through. Learn why it is important to get the tech and communication details right. This article combines all important points in email communication. An essential read, even for non-techies.
5 Rules for SaaS Email Marketing and Transactional Messages
If you want to learn what else there is to improve:
20 Tips for Dramatically Better Emails covers mostly writing style and content of emails. These might sound too social but will be very important to make your software sell better.
20 Tips for Dramatically Better Emails
If you send out automated email but want to make it more personal:
A great article by Chris Hexton (@chexton) from Vero. Learn how people will read your emails and how you can improve on it.
How Your Customers Actually Read Your Emails
If you are unsure what metrics to track (whether or not you are a growth hacker):
These are: 1) Open Rate 2) Click Through Rate 3) Post Click Rate
The Most Important Email Marketing Metrics That All Growth Hackers Should Know
If you are searching for a new podcast:
My friend John McIntyre (@johnmcintyre_) is a copywriter himself and has his own angle on the topic. Check out this episode with SaaS expert Colin Nederkoorn, the founder of http://customer.io in which he talked about how to increase the relevancy and timeliness in your emails.
Colin Nederkoorn On Email Marketing For Software-As-A-Service (SaaS) Companies
(Photo credit to MIT-Libraries)
Help me out, what is missing from this list? till@tillcarlos.com and I’ll include it here.
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